Call for papers: 19th Academic Design Management Conference, Sep 3-4 2014

The CFP of the DMI Academic Conference 2014 is out. The event takes place in the London College of Fashion, UK, on September 2-4 2014: 

http://www.dmi.org/dmi/html/conference/academic14/academic.htm

Key Dates: 

• 15 January 2014: Deadline for abstracts and workshop proposals 
• 14 February 2014: Notifications of accepted abstracts 
• 16 May 2014: Deadline for full Papers 
• 28 June 2014: Notifications of accepted full papers 
• 18 July 2014: Deadline for full Paper with corrections 
• 18 July 2014: Deadline for author registration for early bird registration 
• 2-4 September 2014: Conference

The Conference also includes our "Contemporary brand design" track within the meta theme "Design in the creation of meaning":

http://www.dmi.org/dmi/html/conference/academic14/conference_tracks.htm#1

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Track 1b) Contemporary Brand Design 

Dr. Toni-Matti Karjalainen, Aalto University School of Business

Dr. Oscar Person, Aalto University School of Arts, Design and Architecture

Professor Shin'ya Nagasawa, Waseda University, Tokyo

Dr Ashok Ranchhod, University of Southampton, UK

Dr Matthew Sinclair, Loughborough University, UK

Professor Joanne Roberts, University of Southampton, UK

This track looks for theoretically driven and practically relevant contributions that shed new light on the strategies, practices and processes by which contemporary brand experiences are created and managed by companies in different product fields, from consumer goods to luxury artifacts, from physical products to more service-driven brands. We are particularly interested in the mediating role of design in the creation of strong and sustainable brand recognition. In this track theme we hope to identify possible commonalities and differences in the strategies and approaches that brands in different fields apply in their product design.

Indicative References:

Kim, Angella Ji-Young @ Ko, Eun-Ju (2010) The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands Journal of the Korean Society of Clothing and Textiles, Bol.34, Iss. 2 pp. 252-265

Karjalainen, Toni‐Matti, and Snelders, Dirk. "Designing Visual Recognition for the Brand*." Journal of Product Innovation Management 27.1 (2010): 6-22.

Person, Oscar, and Dirk Snelders. "Brand styles in commercial design."Design Issues 26.1 (2010): 82-94.

Sinclair, M. (2013) 'Connoisseurship as a substitute for user research? The case of the Swiss watch industry' Nimkulrat, N., Niedderer, K. and Evans, M. (eds.). EKSIG 2013: Knowing Inside Out - Experiential Knowledge, Expertise and Connoisseurship: Proceedings of the International Conference 2013 of the Design Research Society Special Interest Group on Experiential Knowledge, 4th-5th July 2013, Loughborough University, UK, pp.303-318.

Wuts, J., Person, O., Jan Hultink, E., & Brands, M. (2012). Next‐Level Branding: Digital Brand Fit in Video‐Game Design. Design Management Review,23(1), 74-82.

Kizu, Y., & Nagasawa, S. Y. (2012). Creating the New Brand Equity through EcoDesign of Cosmetics. In Design for Innovative Value Towards a Sustainable Society (pp. 463-467). Springer Netherlands.

Yin, Y., Pei, E., & Ranchhod, A. (2013). The Shopping Experience of Older Supermarket Consumers. Journal of Enterprise Information Management, 26(4), 7-7.